https://www.espressopublicrelations.com/espresso-blog daily 0.75 2022-04-05 https://www.espressopublicrelations.com/espresso-blog/2020/1/28/sh1tlcfzcnrv1zn6sgk1spxj3v1rs6 monthly 0.5 2022-04-05 https://www.espressopublicrelations.com/testimonials-1 daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/2f374a94-648e-4321-9611-d3dfe88d3bde/Lucerne-0110.jpg Testimonials https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/54df1ab4-90aa-496d-bcc4-e2ea150e64e0/Jordan+Morgan.jpg Testimonials https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/02df9ddd-a251-462f-9775-53d4a7eccc51/62fd3d181ba77.image.jpg Testimonials https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/d09e8ae8-3cd8-4385-acf3-569ac9d5e803/IMG_4851.jpg Testimonials https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/d64e7ff3-ee8c-4071-bbab-7ca9f0529e5d/Screenshot+2025-10-31+at+12.52.17%E2%80%AFPM.png Testimonials https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/ed371a17-cb4b-4f45-97b1-88e37c1d8533/Jose+Headshot+%281%29.JPG Testimonials https://www.espressopublicrelations.com/services daily 0.75 2024-11-22 https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1695329820383-9G3F9Y4HUFNMTSOO226J/Screen+Shot+2023-04-18+at+5.55.52+PM.png Services https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1607740840337-8UQSTRZTHF29S8KZO5ZK/60302602_2202517083194998_5401403068187148288_n.jpg Services https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1732280083155-UER96Y3KCUY42EIIJ5Y0/unsplash-image-Yt5o2ICrpEY.jpg Services https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1695398404130-WU7V3TCXYX1UBE66EYXZ/Screen+Shot+2023-09-22+at+11.58.17+AM.png Services https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1695396752297-CZ5TMSPA7UVB1LC7SOJL/Screen+Shot+2023-09-22+at+11.00.06+AM.png Services https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1695393993676-C9W006KD2BJCYUPLB8ZA/Screen+Shot+2023-09-22+at+10.44.42+AM.png Services https://www.espressopublicrelations.com/impact daily 0.75 2025-02-23 https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649214758172-TPWM093QO4PP2PQQ3BXB/Paralee+Boyd++Dana+White++July+2021+%289+of+125%29.jpg Impact - Dana White: The first Black woman to franchise a salon business nationwide Dana White is the first Black woman to franchise a beauty salon nationwide. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649216181850-DZCVUMRWFHBFCDXBGSEB/techstars.jpeg Impact - Techstars Mobility Overview: Techstars launched a mobility-focused Detroit program beginning in 2016 with the support of companies, including Ford Motor Company and Lear. Managing director Ted Serbinski, a former partner of Dan Gilbert at Detroit Venture Partners, hired Espresso PR as its agency of record in Detroit. The Objective: Develop and execute a media and communications program to highlight all the founders and businesses coming through the Techstars Mobility program. The Results: 1. Placed national feature stories in publications, including Forbes, Bloomberg, Wired and TechCrunch. 2. Developed a communications program to highlight Detroit Demo Day, an annual event to showcase every Techstars Mobility cohort to leading VC firms and prospective investors. The event was covered by numerous outlets, including The Wall Street Journal, CNBC and Automotive News. 3. Arranged bylined contributor opportunities for Ted Serbinski in publications such as Entrepreneur Magazine, VentureBeat and Forbes. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649218334937-PFR6L29G3BFRTJSAS5BR/Altimetrik_0111+%281%29.jpg Impact - Altimetrik Corportation’s 2019 Move to Downtown Detroit Overview: With offices across the globe and over 2,500 employees, Altimetrik partners with Fortune 500 companies and empowers them to become more agile and successful. Altrimetrik opened a software and technology hub in Downtown Detroit and hired Espresso PR to oversee its communications and public relations efforts. The Objective: Develop and execute a media and communications program to highlight the Altimetrik Collider Detroit Innovation Center and manage all regional media for the company. The Results: 1. Worked with Detroit Mayor Mike Duggan and his staff to welcome Altimetrik Collider to Detroit. Arranged interviews for Altimetrik Chairman Raj Vattikuti, Mayor Duggan and former Ford Motor Company CEO and Altimetrik advisor Jacques Nasser. 2. Developed an award-winning COVID-19 strategic communication campaign to highlight a partnership between Altimetrik and Henry Ford Health System to provide free COVID-19 testing sites at over 100 nursing homes in Detroit. The media obtained by Espresso won the 2020 Gold Bridge Award, as well as the 2020 PR World Silver Award for a COVID-19 Campaign. 3. Altimetrik Corporation Founder and Chairman Raj Vattikuti won the Ernst and Young Entrepreneur Of The Year Award and was featured in multiple national news publications. Espresso also arranged a video team to film Mr. Vattikuti for a feature, which appeared on Ernst and Young’s website. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/2ef812b2-bc07-4b5f-8ab0-ef8b18610296/Screen+Shot+2025-02-23+at+3.33.59+PM.png Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649214758172-TPWM093QO4PP2PQQ3BXB/Paralee+Boyd++Dana+White++July+2021+%289+of+125%29.jpg Impact - Paralee Boyd Salon: A Historic Franchise Announcement Dana White is the first Black woman to franchise a beauty salon nationwide. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649216181850-DZCVUMRWFHBFCDXBGSEB/techstars.jpeg Impact - Techstars Mobility: Driving Innovation in Detroit In 2016, Techstars launched its Detroit-based mobility accelerator with backing from major industry players, including Ford Motor Company and Lear. Managing director Ted Serbinski, a former partner at Detroit Venture Partners, enlisted Espresso PR as the agency of record to amplify the program’s impact and visibility. Results: Secured national media coverage in top-tier outlets such as Forbes, Bloomberg, Wired, and TechCrunch, spotlighting the founders and startups in the Techstars Mobility program. Developed and executed a communications strategy for Detroit Demo Day, the program’s premier showcase event, earning coverage from The Wall Street Journal, CNBC, and Automotive News. Established Ted Serbinski as a thought leader in mobility and venture capital by securing bylined contributor opportunities in Entrepreneur Magazine, VentureBeat, and Forbes. Espresso PR’s strategic media approach helped position Techstars Mobility as a national leader in the future of transportation and innovation. https://images.squarespace-cdn.com/content/v1/596d6b36f14aa172e06224f4/1649218334937-PFR6L29G3BFRTJSAS5BR/Altimetrik_0111+%281%29.jpg Impact - Altimetrik Corportation’s 2019 Move to Downtown Detroit: Driving Innovation and Public Impact in Detroit Altimetrik Corporation, a global technology company with over 2,500 employees, expanded its presence by opening the Altimetrik Collider Detroit Innovation Center in Downtown Detroit. To enhance visibility and engagement, the company hired Espresso PR to lead its communications and public relations efforts. Results: Collaborated with Detroit Mayor Mike Duggan and his team to welcome Altimetrik to the city, securing media interviews with Altimetrik Chairman Raj Vattikuti, Mayor Duggan, and former Ford CEO Jacques Nasser. Developed an award-winning COVID-19 communications campaign to promote Altimetrik’s partnership with Henry Ford Health System, which established free COVID-19 testing at over 100 Detroit nursing homes. The campaign earned the 2020 Gold Bridge Award and 2020 PR World Silver Award for COVID-19 communications. Secured media placements for Raj Vattikuti, highlighting his achievements as an Ernst & Young Entrepreneur Of The Year winner. Espresso also arranged a professional video feature for Ernst & Young’s website, further amplifying his recognition. 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